Almost every business does something in the area of online marketing. The main reason for engaging in this is to increase the company’s online findability. One possible way to be more findable is blogging on the website. But did you know that you can also blog in other places for greater reach of your blog? An example is writing a guest blog on a blogging platform. The great advantage is that this platform attracts a large number of visitors every month. And so that is exactly too reason to start blogging on Medium’s platform. Want to learn more about how medium.com can increase your blog reach? You can read about that and more in this article!

What is it anyway?

The Medium.com platform was founded in 2012 by Evan Williams, one of the founders of the still-popular Twitter. You can think of the platform as a cross between a social network and a platform for blogging. In articles on this platform, it is possible to include links to your own website. It’s even possible to configure a WordPress blog to post each post directly to Medium as well. Consequently, many users see Medium as the ultimate place to give old blog posts a second life. Thanks to its minimalist design without ads, bells and whistles, the platform is known to be very user-friendly.

How medium.com can increase your blog reach

The platform boasts a community of now 100 million readers, and that number is still growing. Because Medium automatically sorts and themes all articles, there is a good chance that your blog will come under the eyes of the audience you want to reach. The platform also allows users to manage their own collection. An example is managing a collection under a certain theme dain be of interest to your target audience. As a result, you spark the interest of other writers to have their articles included in your collection. And that significantly increases the value of your articles to readers.

Social media

To further increase the reach of posts on medium.com, it is possible to link your profile to your followers on Twitter and Facebook. After creating this link, the platform will find out which followers also have a profile on Medium and connect you with those followers.

Want to learn more about how medium.com can increase the reach of your blog? Then visit Medium’s website for more information. One last reason to start writing a blog on this platform today? Posting a blog on this platform is FREE!