Backlinks are incoming links from another website. Google recognizes these links as a “backlink” of approval between two sites. The higher a site ranks, the more likely it is to receive backlinks from other related sites. Backlinks play an important role in search engine optimization (SEO). Therefore, SEO services that target their keywords or phrases at the top of Google should make sure they do not miss this important ranking factor.

Now let’s look at a specific example in SEO: blog article writing. If you want to achieve first-rate SEO results for your site, you should ideally start by writing high-quality content. The higher the quality of your content, the better the backlink value for your blog article. This is also why many high-level CEOs of leading companies have published their blog posts through online press releases. Remember, Google knows that the content you write is of high quality when it is chosen by other Internet users and this is also one of the ways Google measures the ranking factor for you.

If you are just starting your career as an SEO content writer, it is a good idea to hire at least two professional SEO content writers. You can choose to focus on writing blog articles for Google or you can focus on writing content for external websites and blogs. You can also hire a writing service. In the long run, hiring both SEO writing services will prove beneficial to your business efforts.