Do you want more visitors to your website? Then start blogging today. I regularly hear that blogging takes a lot of time and yields very little. It’s not a matter of write, publish and immediately get more traffic to your website. But if you make a little effort I’m sure it will work for you. It is a way to differentiate yourself from competitors. But most importantly, you can show that you are an expert in your field. The result of a good blog? More visitors to your website, more brand awareness, more customers and a higher ranking in Google. Want to learn more about blogging and its benefits? Then read on quickly!
There is no such thing as the perfect blog!
Many entrepreneurs who start blogging are far too critical of the content. They also enthusiastically sprinkle technical jargon and irrelevant details. As a result, the blog quickly becomes boring to read. Getting started with blogging? Keep in mind that the perfect blog does not exist! My most important tip? Make sure the blog is easy to read (in Jip & Janneke language) and don’t be too critical of the content. Keep it simple so that your story comes across well. The purpose of blogging? Answering questions from the target audience.
The benefits of blogging
When you start blogging, it is important that you answer questions from your target audience. Why is this important? Because by doing so, you increase the chances that your blog will actually be read. In addition, readers are also more likely to provide further distribution of your blog. The final result? More brand awareness, more visitors to your website and higher ranking in search engines like Google. In addition, all these things naturally lead to more leads and thus customers.
Further dissemination
Did you write that killer blog? Then, of course, you want it to be read by the target audience. As indicated in the introduction, it takes more than writing a piece and then clicking the publish button to get more visitors to your website. I myself do a lot of social selling to bring my articles to the attention of the target audience.
Here are some tips for bringing your blog to the attention of your target audience:
- Place a brief summary of the blog you wrote in the newsletter;
- Use a good matching image, suitable for commercial use;
- Make sure your blog is easily shareable via social media;
- Optimize your articles for search engines like Google;
- Make sure your blog title is catchy but not misleading;
- Repost your blog when an update has occurred.
Start blogging yourself or outsource?
My opinion is that anyone can blog. Of course, some blogs are more fun to read than others. But as indicated earlier, a blog does not have to be perfect. As long as you make sure your blog is relevant and interesting enough for the target audience. No inspiration or time to blog yourself? But do you want to do something with this? Then let me help you. I enjoy writing blogs to inspire, enthuse and activate your target audience. Of course, in the writing and corporate style of your company.
Not created a blog page yet? We can help you with that. Within 1 business day you will have a beautiful blog page to start blogging. Of course, we also take into account the findability of your blogs in search engines.
Miracles do not exist!
With much annoyance, I often read posts that blogging leads directly to more visitors to your website. Don’t fall for it and keep in mind that this will take time. After all, Rome wasn’t built in a day either, right? In any case, good luck writing blog posts!
If you need help you can always contact me through the contact form. You may also do so to spar about possible topics that fit your business without any obligation.
Thanks for reading and I would appreciate it if you would make the effort to spread this blog further via the share buttons.
