Higher in Google? In addition to structure, the content of your website is just as important. Therefore, more and more companies are making relevant content available to the target audience. This is done, for example, by sharing blog posts. To be found in search engines, it is important that you optimize blog posts for search engines like Google. We call this Search Engine Optimization (SEO). In addition to better findability in search engines, it is also a way to stay in touch with customers. Are the blog posts you write barely being read? Or do you want to increase the reach of your blog posts? Then read on quickly. In this article, I will give you some SEO tips to score with your blog in Google.
Tune the topic to the target audience
It is important that you tailor the topic to the information needs of the target audience. Always check that the chosen topic is interesting enough for the target audience. Is the topic not interesting enough? Then few people bother to read the blog post. Therefore, it is important to find out what the target audience is searching for. For example, contact some customers. Ask them what information they need. Another option is to conduct (or have conducted) a keyword analysis.
Perform keyword analysis
Does your blog post contain the right search term? To rank in Google, it is important to perform regular keyword analysis. By performing a keyword analysis, you find out what the target audience is searching for. In most cases, a visitor searches 2-3 search terms. Therefore, put the focus on finding out 1 search term, supplemented by 2-3 keywords. To perform keyword analysis, there are several (free) tools available. For example, I often use Ubersuggest, Yoast Google Suggest Expander and Google Trends. Of these, I often use the last tool for additional research. Why? Because this way I can find out in which period customers search the most on the search term.
So which search term is best to choose? In each case, choose a search term that is searched for by the target audience. I recommend not choosing the search term with the highest search volume. Why not? Because when competition is low it is easier to rank in Google.
Blog post title
Did you figure out the right search terms? Then don’t forget to include it in the title of your blog post. For a higher ranking in Google, it is important to include the search term at the beginning of the title. Just as I did with the search term SEO tips for 2020 for this blog post. Of course, I don’t need to tell you that the title should be attractive enough to click on. Of course, you want to avoid a situation where no one ends up clicking through to read the blog post you wrote.
Customizing the permalink
Each blog post you publish will have its own URL. To rank in Google with your blog, it is important to include the search term in the permalink. By default, the entire title of your blog post is included in the permalink. You can edit this in field above the SEO title of the blog post. In this case, I chose the permalink: http://www.nerox.nl/seo-tips-voor-2020.
Yoast SEO plug-in
To review blog posts for readability and other SEO settings, I recommend using the YOAST SEO plugin. Yoast is one of the most widely used search engine optimization plug-ins for WordPress. With the help of this plug-in, you get insight into the readability of your blog post and information about the SEO settings you have entered.
Thanks for reading
Good luck applying our SEO tips to score with your blog in Google. Did the above SEO tips help? Then, of course, I hope you will share the link to this article to help others as well. Can’t manage to write a findable blog with the above tips? Or do you have too little time to work on this? If so, please feel free to contact us via Nerox’s contact form.
Thanks for reading and until next time!
