What exactly is SEA and how does it work?

More visitors to your website. This is a desire of every company. There are two ways to work on business visibility online. The first way is to increase the organic reach (SEO) of your website in search engines such as Google and Bing. But before you manage to achieve this you are soon a few months away. Don’t have this time and want to get results as soon as possible? Then it is advisable to invest in SEA. But what exactly is SEA and how does it work? We’re going to explain that and more to you in this article.

What is SEA anyway?

Of course, before we explain how it works, you’ll want to know what SEA is. The abbreviation SEA stands for Search Engine Advertising. This refers to paid advertising in search engines. Advertising in a search engine makes it possible to get on the radar of a particular target audience. You can also advertise on other relevant websites, better known as Google Ads. The cost of SEA depends on what you want to achieve. When placing a

Advertising in search engines

In the Netherlands, Google is the most widely used search engine with a 95% market share. Each month, our target audience searches over 480 times on the search term: What is SEA. This indicates right away that it is important to find out the search behavior of your target audience. It is also advisable to analyze the extent of competition. Sometimes it is better to choose a search term with less competition because in doing so it is easier to rank higher in Google. Also, for these search terms, the cost per click is often more advantageous. Thus, we always look for our clients in what ways we can optimize an ad to save costs for the client.

In Google, a number of spots are available by default for showing ads for a fee. In almost all cases, these appear at the top of the page or on the side after entering a search term. When placing an ad, one has the option of choosing text, video, image or a combination thereof.

Want to know more about SEA?

Would you like to know more or SEA after reading this article? Or would you like us to look with you to optimize the online ads already placed to, for example, increase reach or save costs? If so, please feel free to contact us for more information.

Thanks again for reading and hope to see you next time!