What is a backlink and how do I get them?

There are more than 200 factors that determine your ranking in Google. Having backlinks is a very important factor, actually the most heavily weighted factor. For this reason, getting backlinks is an important part of SEO strategy. Getting backlinks is also called link building. Does your website have more backlinks than the competitor? Then your website will rank higher in Google’s search results. Want to know what a backlink is, how it works and how to get them? Then read on quickly.

What is a backlink?

Before we start telling you more about how it works and how to get it, of course you want to know what a backlink is. A backlink is a link on another website to your website. Think of this link as a recommendation from someone else to you. A recommendation is not only important for your business. But also for your website and Google. Do you have more recommendations that the competitor? Then Google will show your website higher in search results. In doing so, note that it makes no sense to have multiple backlinks from one domain, other word for website. This will be seen by Google as one recommendation. Therefore, it takes a lot of time to get recommendations from multiple domains.

How does it work?

When obtaining backlinks, it is important to consider a number of points. First, a backlink must have relevance related to your niche. It makes no sense to put a backlink on a car sales site when you are selling toys for children. By the way, the niche does not have to come across one-to-one. A backlink on a website that includes tips on raising children is fine. In addition, it is important to increase the number of backlinks naturally. It does not strike Google as credible when a website under 3 months old already has 500 backlinks. It is also important to have a different designation for each backlink user. This is also called an anchor text.

In any case, it makes no sense to exchange backlinks with another website. These are generally seen by Google as not valuable. Still want to get started on swapping links? Then do this using the ABC method; this is harder for Google to understand. This means that website A places a link on website B and and website B places a link on website C. When you do it this way you get a triangle of link references.

How do I get them?

There are several ways to get backlinks. This can be done by writing unique articles on external websites. Many websites are open to this. In doing so, the knife cuts both ways. The external website gets a valuable article to rank on in Google and you get that valuable backlink. Other options include writing press releases or submitting your website to home pages. Always check the domain score of an external website before writing an article for it. This is because a backlink from a website with a high domain score is worth more than 3 backlinks from website with a low domain score.