What is a webinar and how does it work?

Chances are that you, too, have participated in a webinar on occasion. Increasingly, companies are engaging in this to stay in touch with customers. It is a good way to share relevant information with the company’s target audience. Often, participation in a webinar is free. But there are also companies that even make money from this. This year I organized one myself for nearly 200 participants. The next one is scheduled later this year for which 100 customers have already signed up. Want to learn more about what a webinar is and how it works? Then read on quickly!

What is a webinar anyway?

People still sometimes confuse the terms webinar and seminar. But what is the difference really? An on-site event for a physical audience is a seminar. A webinar is an online event in which online audiences can participate. The big advantage is that you can reach a large number of customers at once. Also, the costs are lower because you don’t have to rent a venue to host the event. A webinar can be used for a variety of purposes. Consider, for example, E-learning, a product launch or lead generation. Now that you know what a webinar is, below I will give you some tips for organizing a successful webinar from my own experience. My goal in doing so? Staying in touch with customers and generating quality leads.


Organizing a successful begins, of course, with getting applications. Start sending out invitations to participate well in advance. In the first week, I send an announcement of the webinar to clients via newsletter. In doing so, I indicate what they can expect and give them the opportunity to sign up. I then post a weekly message on social media in the form of a short catchy text and image. On LinkedIn, I have found that posting a statement works well to bring the webinar to the attention of the target audience. Working as an account manager? Then omit that sales pitch and invite prospects to participate in the webinar as their first introduction.

Content of the webinar

Is it immediately clear that one’s purpose for the online event is to promote services and products? That is the moment for me to stop participating immediately. Share unique and especially relevant information during the online event. Show that you are an expert in your field. From my own experience, I know that participants then automatically contact you after participating.

I am often asked by clients if the webinar will be recorded. The reason is that they cannot participate or want to use the recording to watch everything back later. I choose not to record the webinar. Why not? Because this makes it less urgent for participants to participate at the time of organizing. My advice is to indicate in advance that one does not need to take notes in order for the content to be shared afterwards in the form of an E-book via the newsletter. The great advantage is that I can then stay in touch with participants in the future through our newsletter. Handy to invite them to the next webinar as well.

After reading this article, do you still have questions or need help? Then feel free to contact us so we can help you organize a successful webinar!