What is local SEO and how does it work?

Getting in touch with someone on the other side of the world via the Internet? Having an Internet connection is enough. But is that really what you want with your business? In some cases, you prefer to speak to people locally to do business. With local SEO, you improve the online findability of the business in the neighborhood. Want to know what local SEO is and how it works? Then read on quickly!

What is local SEO?

The abbreviation SEO stands for Search Engine Optimization. Search engine optimization in Dutch. With local SEO, you make a very conscious effort to improve the online findability of your business in the neighborhood. Here is an example to explain what local SEO is.

Suppose you are in business as a hairdresser in Dordrecht. When it’s time for a haircut, someone will most likely search on the search term, hairdresser in Dordrecht. In this case, it makes little sense when your business is shown in Google to someone from Groningen. What you want as a business owner is to figure out the local search term to be found locally in the future.

Why and when to bet on local SEO?

Did you know that more than 50% of Google searches are performed using a phone? Personally, I also often use my phone to look for a business locally. For example, during a city trip to see where I can order sushi. Of course, I then look at other customers’ reviews to then make a choice.

Am I a weekend away in Groningen? Then I won’t order sushi from a restaurant in Dordrecht. In short; local SEO thus provides relevant visitors. Is the company active on an (inter)national level? Then local SEO is less appropriate. In that case, my advice is to invest in “normal” SEO. The good news? We can help you get higher in Google with that too

Improve local findability

Do you want to get started with local SEO? Then our advice is to get started with Google my business first. This page explains more about how to create a profile. There is no charge for this, by the way. Does your company’s page already exist in Google? Then all you have to do is claim ownership.

To rank higher in Google’s local results, it is important to enter as much data as possible. Another important factor is collecting as many customer reviews as possible.

There are also paid options to improve the local findability of your business. In Google Ads, you can set an ad to be shown only in a certain area. This is also possible when you place ads on Facebook.

Outsource local SEO?

After reading this article excited and getting started right away? If so, we hope this article will help you further. Are results failing to materialize? Remember that getting results with local SEO also takes time! If you follow the above tips, the results will come naturally.

Don’t come out anyway? If so, feel free to contact us so we can help you improve the local findability of your business.