A large number of businesses use Instagram to get on the radar of customers. Therefore, chances are that you too have a business account on this platform. But not every company is active on this platform on a daily basis. And so that is directly the main reason why many businesses are not successful on Instagram. To be successful in business on Instagram, having relevant followers is important. But how do you get more followers on Instagram? In this article, some tips to get you started.

More followers on Instagram? Do research on the target audience first!

Before you get off to an enthusiastic start on Instagram, it’s good to know more about the audience on the platform. This consists largely of young adults. Is this target audience not relevant to your service or product? Then my advice is not to read further because Instagram is then not the platform to promote your product or service. Is this target audience even relevant to your service or product? Then it is important that you show in a fun and unique way what sets your company apart from the competition.

More followers on Instagram? Create unique and fun content.

To gain more followers on Instagram, it is important that you create fun content in addition to unique ones. These two variables make people more likely to follow your company. Don’t just post about your service or product. But also post fun content where the emphasis is not on selling a service or product. Also, the content you post should be of good quality. A blurry photo is less interesting to like than a colorful photo of the office dog that has run its paws through wet paint on the stairs. For inspiration, I would ask you to visit bol.com ‘s Instagram account, for example.

Consistent

If you want to gain more followers on Instgram, it’s important to be consistent in sharing content. Also, variety in sharing content is very important. Share one post, supplemented by text. To announce a win in stories the next day. But before you start sharing content, it’s obviously important to know when your target audience is active on Instagram. Research by Coosto shows that the most interaction takes place on the platform at 5 p.m. on Thursday afternoons.

Call to action

Many companies post content with regularity but forget about adding a call to action. With the image or video, make it clear what message you want to convey. And get them to do something with this. Is someone buying new shoes of your brand? Then, of course, you want someone to take a picture of this and post it on their Instagram.

To encourage that, you can ask the buyer to do so and use a particular #hashtag. Adding relevant #hashtags (not too many!) is recommended anyway to have greater reach on Instagram. When someone does, as a reward through a message, they will be sent a 10% discount code to use on their next purchase.

Learn more

I hope the above information is going to help you get more followers on Instagram. After reading this article, do you have questions or need help using Instagram for your business? If so, please feel free to contact us for more information.