Being as high as possible in Google’s search results. That, of course, is what we all want when we invest in SEO. But unfortunately, not all of us can at the top of Google. To do that, we marketers must continue to make efforts to maintain that top position in Google. On the other hand, each update provides opportunities for another company to move higher in search results. The algorithm is constantly changing and whoever responds best to it gets a spot at the top. Once again, Google is announcing an SEO ranking update. Is your content unique and of real value to the target audience? That’s a tip of the hat in advance. You can read more about it in this article!

Google SEO update

In the future, optimizing the texts on your website is no longer enough. Recently, Google announced that it is continuing to refine the algorithm. Posting an SEO text with 300 words is no longer going to be enough. After rolling out the new update, unique and valuable content of substantial length will rank higher than an SEO text of just 300 words. Depending on the target audience, our expectation is that a minimum of 400-500 words is going to be the lower limit.

In addition, it remains very important that you write the content for the target audience and not for search engines. As with this article, we would like to inform you about the update and thereby help you to continue to rank high in Google. So addressing your target audience instead of Google is going to be even more important in the future.

English-language content

The announced Google SEO update will initially roll out for English-language content. After this, Google will continue to roll out the update on a country-by-country basis. That gives you in the Netherlands some time to adjust (or have adjusted) the content on your website. Do you currently have content on your website without really valuable content? Then it is advisable to take this content offline and rewrite it (or have it rewritten). And of course, it is advisable to use this update information when writing new content as well.

Need help?

We help a large number of clients rank in Google’s search results every month. In addition to writing new content, we also help them optimize old content. Sometimes a small tweak can have a big impact on getting an article to rise in search results.

Do you have any questions after reading this article? Or would you like to exchange ideas with us in creating a winning SEO strategy? Then contact us for more information about the possibilities. We would be happy to visit you on location for a completely free consultation. As far as we are concerned, an on-site conversation is necessary to be able to empathize with the company and in the future to address your target audience together with unique and valuable content.

Building online success stories together? In any case, we are all set!