Placing ads in Google does not work for our business. Why outsource Google Ads to a specialist? What does it actually provide? We receive these types of questions on a regular basis. Many companies engage in Google Ads, but have no idea what it actually delivers. Of course, as with any investment, you want something in return. Before you make an investment in Google Ads, it is important to know what factors you need to consider in order to get results.
How does Google Ads actually work?
We think it would be a good idea to first briefly explain to you how Google Ads works. Why does one ad rank at the top of Google and another does not. Here the factors of competition, cost-per-click (CPC) and ad quality score play an important role. Is there a lot of competition? Then the cost per click is higher than when there is little competition. To assess the quality of your ad, Google looks at how relevant your ad is in relation to the search term and the underlying (landing) page.
Another important factor is the CTR of your ad. Quality is assessed by Google by measuring how many visitors click on your ad compared to the number of impressions. Why a high CTR is important. This indicates that your ad is relevant among your target audience!
What does it provide?
When we look at how Google Ads works, it seems simple. For many companies, then, there is reason to engage in Google Ads when it is convenient. Is that also your thought? Then our advice is not to put time and money into Google Ads in particular. This way it only costs money. If you want to get results, it is advisable to put a lot of time and energy into this and get into the strategy of your campaigns. Don’t have time for this? Then outsourcing Google Ads to a specialist is better than working on this alone when it’s convenient. What it ultimately yields depends entirely on the goals you set beforehand.
You can best think of Google Ads as a wonderful tool with which you can make a lot of profit if you put enough effort into it. If you don’t have the time or knowledge of this, it can also cost an awful lot of money. Think of irrelevant visitors to your website that you sometimes pay several dollars per click for.
What are the costs?
Do you have a Google Ads account? Then you can set your own cost per click and daily budget per campaign. In our experience, companies often pay an unnecessary cost per click. Even a small change in search terms can result in less cost per click and more results. In addition to Google Ads’ keyword planner, you can also use Ubersuggest ‘s tool to find out the right search term and the lowest cost per click (CPC).
Do you currently have time but no budget available to work on your company’s online findability? Then investing in organic reach (SEO) in Google’s search results is a good alternative. In this article on the Nerox website, we like to explain to you what SEO is.
Outsource Google Ads to a specialist from Nerox
After reading this article, do you still have questions about Google Ads? Or would you like to learn more about the possibilities for your business? If so, please feel free to contact us for more information. As a Google Partner, we have in-depth knowledge of all Google Ads products. During a conversation, we are happy to share our knowledge with you. Building success stories in Google Ads together? We are ready for it!
