Almost every business does online marketing to highlight a service or product to customers. To achieve that, we all want to rank as high as possible in Google’s search results. This can be done through Search Engine Advertising(SEA) or Search Engine Optimisation (SEO). Placing online ads (SEA) gives you instant visibility. The downside is that it costs money and when you take the ad offline you are immediately no longer visible. This is different from when you bet on achieving a high ranking in Google’s organic search results (SEO). The disadvantage of this is that it takes time to achieve a high ranking in Google. But once you reach that position you will keep it for a long time without having to pay for it. In this article, learn more about SEO strategy for beginners.
What is SEO anyway?
As indicated earlier, the abbreviation SEO stands for Search Engine Optimization. Search engine optimization in Dutch. Using the right keywords, unique content and link building, you slowly build your company’s online visibility in Google’s organic search results. In this article, we would like to explain further to you what SEO is and how it works. With this information, I’m sure you can get started on setting up a good SEO strategy.
Preparation
Before you get started with SEO, it is important to find out if Google is currently indexing the content on your website. To check that you can enter the domain name (for example: www.nerox.nl) of your website on the Ubersuggest website. Do multiple pages of your website appear in the overview? Then the pages of your website will be indexed and you can start building your company’s organic findability in Google.
Are you currently using a WordPress website? Then it is recommended to install Yoast’s plug-in right away. This allows you to instantly check all your texts for readability and also provides them with an SEO score. Are both globes green? Then, for the most part, the content is optimized for the search engine Google. Also, don’t forget to submit your website to Google Analytics so you can see if traffic to your website is increasing. To measure results is to know shall we say.
SEO strategy for beginners
Don’t expect miracles in the short term. All today’s work is your company’s visibility in the future. Therefore, it is important to think about a good SEO strategy beforehand. In doing so, ask yourself at least the following questions:
- What information do my customers need?
- What search terms do they use when searching for information?
- Through which online marketing channels can I best reach my target audience?
The above questions are just a few examples. In any case, when starting with SEO, it is important that you work on this on a daily basis. Are you using an online marketing agency to rank higher in Google? Then make sure there is at least one contact who continues to provide input to the agency.
After reading this article, do you have a question? Or need help setting up a winning SEO strategy? Then contact us for more information. We have extensive experience in setting up a winning SEO strategy with our clients and would love to work with you to build a new online success story together.
