What is search engine optimization?

Almost every business has a website. But not every business is equally findable in search engines such as Google. Are you currently not easily found online? And would you really like to change that? Then it’s time for search engine optimization. Know what that is exactly? And also curious about how to rise in Google’s search results? Then read on quickly!

What is search engine optimization?

Optimizing a website to make it more findable in search engines such as Google and Bing. That’s what search engine optimization is. Another name for search engine optimization is SEO. This abbreviation stands for Search Engine Optimazation. The goal of SEO is to rise in Google’s organic (non-paid) search results. In order to rise and maintain achieved results, you will need to make (or have made) structural optimizations. Consider your website’s technology, link building and content.

Technical side of SEO

It is important to look at the technical side of your website. Is the website slow? Then a competitor who is faster gets priority in search results. What else should you think about? A clear menu structure and the sitemap (also set up using Yoast). Want to know more about possible improvement actions for your website on the technical side? Then take advantage of our free website analysis by contacting us.

Off page SEO

Now to another important part of SEO. Search engines also rate your website on the number of obtained (backlinks) and other online references. What we mean by other online references? Then you should think about to what extent others link to your website via LinkedIn or Facebook, for example.

Content is King (or Queen) in search engine optimization

Then it is now time for the last important part of SEO. If you want to rise quickly, it is important to optimize the texts on the website. Start by writing SEO texts (or having them written). In a previous article, we explained what SEO texts are. We also explain to you in this article how to write them yourself. Want to know if the texts on your website are SEO proof? Then make use of the Yoast plugin. Note, this is only usable if you have a WordPress website.

What are the costs?

Are you going to work on optimizing the website yourself? Then the cost is not particularly high. Want to outsource SEO to an online marketing agency? Then the cost depends on the amount of work the online marketing agency will perform for you. As indicated earlier, SEO is an ongoing process. A constantly changing algorithm requires periodic work. Therefore, no online marketing agency can give guaranteed results for the price. The only guarantee we can give you? If you do nothing, chances are you will not rise in Google’s search results!

Want to know more or outsource search engine optimization?

After reading this article need more information? Or would you like to learn more about the possibilities for your business? If so, please feel free to contact us for a no-obligation consultation. Building your online visibility together? We are ready for it!