What is SEO anyway? Explanation in soccer language

What is SEO anyway? The abbreviation SEO stands for Search Engine Optimization. It is a way for websites to rank higher in organic search results. If you don’t do this on a daily basis, it can be quite difficult. Are you curious about how your website can earn a spot on Google’s base team? And how to compete for the coveted championship? In this blog, I’m going to explain to you how SEO works in soccer language.

What is SEO anyway?

By now you know what the acronym SEO stands for. But what is it really? Compare your website to your favorite soccer team’s stadium. Just like in the stadium, you want as many visitors to your website as possible. Preferably not one-time visitors, but loyal fans who return to your stadium regularly. To make that happen, it is important that the basics of your website are in order. Make these primarily for visitors. Is that not the case? Then chances are that visitors will leave your stadium before the final whistle sounds.

A good foundation

As in soccer, it is important to start with a good foundation. For example, make it immediately clear on the home page of your website what you have to offer. No long texts, but short catchy texts to entice visitors to click further. It should also be clear to the visitor how to contact you for more information. As mentioned above, it is important that your website is made for visitors. In addition, it is advisable to optimize your website for search engines. This is because Google prioritizes these websites in its search results. As a result, the organic reach of your website increases. Think of this as the spectators happily buying their own tickets to come to the stadium of their own accord.

A good bank

In addition to a good foundation, it is important to have a good bench. You need these to win in Google matches from your competitors or to defend the lead you have gained. Like soccer, it gets boring to always look at a fixed base. Why would and visitor return to your website if everything is still the same? You want to look at something new, don’t you? It’s something few entrepreneurs heed. A shame, because that’s where real opportunities to rank in Google’s search results lie. Websites that are regularly provided with fresh blood, uhhhh content, are given priority by search engines. Therefore, regularly post new SEO text or content on your websites. What can you think about then? Consider, for example, informative blogs, videos or images.

Scoring in Google

To win in Google, like soccer, you have to outperform your opponents. Do you score more points than your opponents? Then win the contest in Google! But how do you do that? Look at your opponents’ online activities to find out where they are missing opportunities. Sometimes a small tactical adjustment can be enough to take over the lead. How to do that? On your website, describe why visitors should become fans of your company without directly promoting your service or product. Don’t protect your knowledge, but share! It is precisely by sharing valuable information that people want to start following you as true fans. The benefit of fans? You don’t have to tell them as much yourself, they do that for you!


As in soccer, a foul can be punished with a penalty. Hit with a penalty from Google once? Then it is difficult to keep your opponent from scoring. You can encounter a penalty when you buy backlinks, for example. If you suddenly have dozens of backlinks a week from now, it will not be credible to Google. This will be penalized and will deduct points which will cause you to drop in the rankings. It also makes no sense to copy texts and other content from your competitor. It is not only very unsportsmanlike. But with so-called duplicate content, Google will not value it to show you higher in search results.

Keeping in touch with your fans

In the world of online marketing, it is important to stay in touch with your fans. You won’t let us hear from you for a while? Then people forget about you very quickly. How best to do that? Through various online communication channels where your fans are. For each channel, determine what information your fans need. What channels of your soccer club do you follow to keep up with the latest news? Chances are you follow your clubbie through multiple social media channels. The benefit of fans on social media? They, in turn, spread your posts further through their personal social media accounts. Keep that ball rolling to collect backlinks.

What exactly are backlinks in SEO?

Not linkback, but backlinks you need to get the leading position in Google. Backlinks are external links that point to your website. Why these are important? You can shout very loudly yourself that you play the most beautiful soccer. But, of course, it sounds more credible when the fans say that about you. Google wants to present search engine users with only the best site. When others recommend your website, that is reason for Google to show your page before a competitor’s. Check the number of backlinks to your website here.

An SEO analysis at the Champions League level

Want to know how your website is currently performing in Google? Are you curious about your grassroots team’s performance at Champions League level? Then fill out the form below with the information we requested. On weekdays, you will receive a comprehensive SEO report from us within 90 minutes (sometimes we need some injury time). This report shows you at a glance what is going well and what could be better. Whether we will spam you after the match report? There’s no need to be afraid of that. After all, we are in the business of winning our own game. Need an interim coach to watch over you from the sidelines? Then just contact us yourself.