Do you want SEO analysis done to rank higher in Google than your competitors? To continue growing your business online? Then, of course, you need to know what SEO is and what it is about. You also want to know how your website ranks against the competition. This is also important when you are going to hire an SEO expert. In this regard, there are 3 main SEO pillars you need to consider in order to rank higher in Google. Wondering what to look out for? In this article, we name a few points so you know what to look out for.

On-site SEO

Want to perform (or have performed) an SEO analysis? Then look first at the functioning of your website. How well does your website perform in Google? With this, with on-site SEO, we have the first pillar right away. For example, it is very important that Google can use crawl bots to read what your website is about. And to persuade users to visit your website, a fast load time is very important. By the way, a slow website is one of the biggest annoyances of users in Google. Does your website have a fast load time? Then you get a higher position in Google’s search results.

Also, a website should be easy to read on different devices. Did you know that more than 50% of all Google searches today are done with a phone? This is why Google first looks at how a website functions on mobile devices. Only then does Google look at how the website functions on a desktop and laptop.

Finally, Google looks to see if your website is safe for visitors. On the one hand, of course, you want to prevent a hack of your website. On the other hand, you also don’t want visitors to encounter viruses or malware after visiting your website. What can you recognize a secure Web site by? A secure website has an https attribute.

On-page SEO

Many companies have a website, but do little with it. The texts have remained the same after the website was built and little or no new content is added to the website. With good content, you ensure that visitors come to your website. At a minimum, talk about the company, services or products. Find out what information your target audience needs and answer questions around it. These are also called SEO texts in the world of online marketing.

Getting off-page SEO analysis done

Ideally, you want people to talk positively about you. That works better than if you yourself shout very loudly that you are the best and have the answer to all the target audience’s questions. Therefore, Google checks the authority of your website in a given domain. Google assesses this authority by looking at the number of backlinks to your website. These are links on third-party websites to your website. Does your website have a lot of backlinks? Then Google will reward your website with a high position in Google. The third pillar off-page SEO is the most important pillar to get higher in Google with your website. Be sure to have an expert look at this. No or few backlinks yet? Then get to work right away to rank in Google.

Need SEO analysis done?

Want a free SEO analysis to get started on your own? Then contact us so we can get to work for you. Grow together online? We are ready for it!