What is online marketing? [Inclusief tips]

Attract more visitors to the website. Or getting more followers on social media. This is what many companies are concerned with. One company does online marketing in-house. Working with an agency may also be a choice. But the goal generally always comes down to the same thing. Namely, getting more customers from the Internet. Not just by staying in touch with customers. it is also used by companies to get on the radar of new customers. There are several ways to achieve that. But before we tell you more about this we are going to explain to you what online marketing is.

What is online marketing?

Promoting products and services over the Internet. That is the definition of online marketing. It is an umbrella term for all types of marketing via the Internet. Other terms used for online marketing are internet marketing, digital marketing and e-marketing. There are many forms and types of online marketing. Examples include social media marketing, content marketing and e-mail marketing. But also search engine optimization and placing online ads for a fee. To choose the right form, first determine the target audience, message, purpose and budget. Only then do you choose the form and type of marketing. At the end, of course, you measure whether the goal was achieved and what you can do better next time.

Practical Tips

First and foremost, choose forms and channels that fit the target audience. Are you operating in a B2B environment? Then, for example, it is better to distribute an article via LinkedIn than Facebook. It is also important to be consistent. Make sure the message is clear and coherent. This makes the message stick better. Ultimately, of course, you want all your efforts to pay off. Give your customers the ability to easily take action after seeing your content. This can be in the form of an action button, contact form or link to your website. Finally, it is important to stay up-to-date. Regularly refresh the information you share. This ensures authority and trust from the target audience. The result is better results in Google.

Need help?

Looking for a partner to outsource online marketing? Then it is good to know that we can offer several services. We would love to meet with you to talk more about the possibilities. Of course, we make sure that all forms of online marketing are tailored to your business. Soon to bring your products and services to the attention of the target audience via the Internet? We are ready for it!